Reba has been with Urbane since 2000 after running her own shop, The Bike Ranch for a number of years.  A veteran courier and master messenger bag designer and maker, Reba's experience in the industry has been instrumental in helping Urbane become one of Toronto's busiest bike shops.  Also one of the shop's most experienced bicycle touring riders, Reba has made numerous trips deep into Quebec and throughout Europe.  You can also see Reba competing and supporting her husband, "The Ice Emperor" at Toronto's winter ice racing events.

Check out her homemade messenger bags at www.pushtheenvelope.com